Splunk takes Boston

The hero hub of Splunk City wasn’t just built to inform, it was designed to respond. Centered around a custom AI Maturity Assessment, guests explored their own readiness through RFID taps, tactile responsive touchscreens, and adaptive visuals that shaped each journey in real time.

Every interaction was intentional: guiding attendees toward the most relevant activations across the conference while making Splunk’s data-driven world feel human and alive.

Technology, architecture, and storytelling moved as one. The result was an intelligent centerpiece that turned insight into experience and connection into motion.