GITXPO, Orlando 2025
services deployed
creative direction
experience direction
spatial design
3D design
UX & UI
Cisco Security, gamified.
We were challenged to demonstrate the synergistic role between end-users and Cisco AI Security tools in protecting their businesses from cyber-security risks. The end result was a unique showing at Gartner ITXPO:
A first-person race through the virtual securities landscape, finding Cisco AI power-ups along the way through self dictated pathways, and informational moments.
Using a motion control ring, guests navigated the ever-changing course using their hand to control the hero character. The goal was to find and pass through power-up orbs and portals to add speed and agility to the race against evolving security threats. Tactile, haptic, hand eye-coordination gaming.
All this while showcasing a new Cisco CMS and guide hub to help direct guests to helpful demos within the booth, customizing and optimizing each engagement.
Gameplay
Are you looking to tell a dynamic technology or AI story about your product offerings?